Industry Leaders – Learning From the Best

Since the beginning of this semester, I have been closely following some industry leaders in the field of social media marketing. When I started doing this, I have actually learned a lot more than I ever thought I would. I have found that I learn more from reading 140 character posts randomly through the day then I learn from studying for a test. I have also put some of the knowledge I have learned to use in my internship and my other part-time job and I will be using it in the future for my thesis project.

My favorite person over the last few months to follow was Scott Wise, owner and CEO of Scotty’s Brewhouse and all other restaurants under that franchise. I would have never thought that someone who had a business that wasn’t focused on social media would be my biggest influence in how I would look at social media. If you just go into Scotty’s, you will see exactly what I am talking about in regards to technology and social media. Here is a list of things I have learn and how I have used them in my own work.

1. QR Codes – From in the menu to even on the coasters, Scott has found a way to incorporate QR codes all over the place. It is the perfect way to have multitudes of information available to the customers without having to have it printed. You can keep it up to date and current with out having to change the hard printed material. I have used QR codes in promoting the Ball State Bookstore through my part-time job. It’s such a convenient way to promote a website or outside information to people.

2. Facebook Promotions – For example, right now my Halloween costume is in a contest to win a $50 gift card to Scotty’s Brewhouse. Just these simple ideas of how to utilize Facebook to promote a business have astounded me. I have started thinking of creative ways to get the AMA or the Ball State Bookstore out to different people by offering contests or other incentives.

3. Foursquare – Six months ago, I had no idea what this even stood for. I always would think back to my elementary days where I would play foursquare at recess. Foursquare is going to be the next big thing once everyone starts getting an smartphone. Scott has already integrated it into all of his businesses. It is a simple way of telling people where you are at and get deals while you are doing it. It allows for geo-targeting and may actually increase traffic to a store or restaurant.

This is just a start of what I have learned from just the simple tweets and posts from my industry leaders. I could spend hours telling you about all the little nuggets of knowledge I have gathered.

Advertisements

Creative Project (Rough Draft)

Define the problem/issue you wish to improve/address
We wish to motivate more people to be involved in the local community and keep Muncie a cleaner place.

Identify your audience (Who are you trying to reach?)
Our broad audience will be anyone who is a member of the Muncie community. Our specific audience will be the students of Ball State University.

Incorporate articles, research, and case studies to provide evidence that your problem/issue exists and is worthy of addressing (What is the problem? How do you know it’s a problem?)
We are working with the company in our management class to help reestablish the non-profit. We think this would be a good way of helping them find a broader volunteer base and create interest in the non-profit. We have talked to the company and their biggest problem is that no one knows about the organization.

Propose and support a specific plan of action, using research to justify your plan (Why have you chosen to address the problem in the manner you’ve chosen? Who says your approach will be effective?)
We are going to create a social media plan for the organization including:

  • Twitter
  • Facebook
  • Linked-in
  • Website copy editing
  • Blogging

This is a free way to advertise the organization since they do not have a budget to spend on marketing.
This approach has been used by other non-profit organization and actual for-profit businesses. This gives us the perception that it will work for this non-profit.
We plan to be in contact with Keep Delaware County Beautiful throughout this project.

Include a minimum of six reputable sources to support your arguments effectively for the draft, and then add an additional six sources for your final project.

http://kikolani.com/8-ways-businesses-social-media.html
http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=22343&Title=Why_Facebook_and_Twitter_are_the_hottest_CRM_tools
http://blissfullydomestic.com/life-bliss/geek-life-bliss/20-reasons-small-businesses-should-use-social-media/7414/
http://www.diosacommunications.com/facebookbestpractices.htm
http://beth.typepad.com/beths_blog/2009/05/so-you-want-a-facebook-fan-page-.html
http://www.slideshare.net/wildapricot/social-media-best-practices-for-nonprofit-public-sector-organizations-presented-by-jay-moonah-from-wild-apricot

Take a creative approach to presenting your ideas (feel free to use the resources of others, and always cite your sources).
We will be working on a plan to do this project in a creative fashion. This will be decided as the project develops.

I will personally be in charge of website copy editing, Linked-in, and Twitter. MaryBeth will be in charge of Facebook and Blogging.

Animation Domination

Everywhere we look, we can see animation in almost everything we do. From education to entertainment, animation is dominating the visual frontier. Some of the animations are becoming so lifelike that we can actually use them to teach doctors about the human body. The detail and quality of these animations are incredible and I even have some personal favorites. Below are my three personal favorites in the fields of marketing/advertising, education, and entertainment.

Marketing/Advertising

This showcase of animation is one of my favorites for two reasons.

Number 1: It is one of the most creative marketing ideas I have seen in a long time. Who would have ever thought about have hamsters dancing for a car commercial? I am still unsure how the hamsters tie into the car aspect of the commercial, but I will always remember that Kia had an amazing commercial.

Number 2: I am obsessed with LMFAO and any company that uses them in their marketing automatically go to the top of my list.

Education

Remember how we used to learn about the inner workings of a human body? If you don’t, watch the video below and hopefully it jogs your memory.

This is what I grew up with! I still imagine my body working like this to this day.

Just imagine what the kids now are going to think about when they have videos such as this to grow up with.

Animation is changing the face of education as we speak. Not only is it changing the way we look at the human body, but it is also changing the way people learn about all different topics.

Entertainment

I have to admit that I am a sucker for those animated children’s movies. They are some of my favorite movies. This is the trailer to one of my all time favorites.

Not only does this movie have great animation, but it also has humor and a good message for everyone who watches it.

Another one of my favorites is How to Train Your Dragon!

It sparks creativity in everyone who watches it because it takes you to a new world and allows you to expand your imagination.

Looking at my favorites is just a glimpse into the world of animation. Animation is starting to dominate almost every topic and I think it is going to become more prevalent in the future.

Picasa to a Whole New Level

Everyone has photos they have uploaded to their computer. Some people put them into folders and use software provided by the camera manufacturer, while other just use Windows preview to look at their photos.

Google has created a program that helps you organize, edit, manage, and share those pictures with the world. The program is called Picasa and it is free software you can download here.

I have had Picasa on my computer for a few years now, but I never knew how to fully use it to its potential. I decided that it would be a good idea to take the Lynda.com training in this program and learn about all the features I have not been using.

It’s amazing what a program can do when you know how to use it. Here are just a few examples of things I learned during my training.

  1. Facebook Uploader function: I learned about and downloaded the Facebook Uploader for Picasa. It allows you to upload pictures to Facebook with one click of the mouse.
  2. Screenshot Function: Ever have those screenshots where you can see the taskbar and everyone can see that you were playing solitaire on the job? Picasa automatically crops out the task bar on all of the screenshots you take.
  3. Facial Recognition: Looking for that one picture of your Uncle Bart? Picasa has a function, which I learned to use, that will automatically recognize the faces of all the people in a given picture. It will also allow you to organize pictures by faces.

These are just 3 of the coolest things I learned about Picasa. I have realized that I have not been using Picasa correctly over all these years. I now have the power to use Picasa to its maximum and my picture library will never be the same.

 

The Cell Phone Was Just The Beginning

 Isn’t it amazing there are a billion more cell phones in the world than people who have access to a clean toilet? Ten years ago, cell phones were something that were few and far between.  People today can’t leave their house without their cell phone. This small and might device has changed the way we live our lives and even how the world works. Although the cell phone has changed our perception of how we can communicate, there is something that is going to take us to an entirely new level.

The smart phone is going to take us from the present and into the future.

Why is the smart phone going to do this?

Think about it. The computer revolutionized the world when it was created and now we can carry it in our pockets. We have the access to all the information on the internet and we can get it anytime and anywhere.

 

By the end of 2011, over half of Americans will have a smart phone according to two presenters from Google. Think about the implications of this innovation. How does this change the business world?

People are able to search on-the-go and make decisions in real time. Businesses have to adjust their entire marketing and social media strategies. They have to be everywhere the customer is at all times. No longer is the business world just a 9-5 world.

You can take a look at the new frontier of marketing in the free e-book from Google; ZMOT.

The smart phone is going to take us from the present and into the future. The future is coming soon and everyone needs to be aware of it to keep it ahead of the curve.